Matt's+Smartphone+Survey

For my project, I have been surveying people about their smartphones and how they use them.

I was inspired by several studies that have taken a look at smartphone adoption and usage, and I wanted to see how these metrics compared with those of students on campus. I constructed a survey with these ideas in mind.

[|Click Here to Take Survey!] Above is a link to the online version of my survey, which I distributed to people on Facebook and via email. Feel free to take it and help me out!
 * Online Survey**

In addition to the online survey, I also took my survey to several locations around town to reduce reliance on data from those who only have a computer with internet access. I tried to balance a mix of on-campus and off-campus locations. **
 * Offline Survey
 * Memorial Union Terrace (on-campus)
 * Espresso Royale (on-campus)
 * Barrique's on Monroe St. (kinda off-campus)
 * West Towne Mall (off campus)

I predicted that students would be more likely to own smartphones due to their younger age and (arguably) more disposable income. I also predict that those will smartphones will be more likely to make purchases on their phones and will likely purchase another smartphone in the future.
 * Predictions

Results** Are students more or less likely than non-students to make micro-transactions on their smartphone? Are smart phone users likely to purchase another smart phone in the future? How about those without smart phones? Do smart phone users with more feature-rich web browsers spend more time surfing the web on their device?
 * 136 total people surveyed.
 * 101 students, 35 non-students
 * 58 online responses (9 non-students)
 * 20 at Memorial Terrace (4 non-students)
 * 17 at Espresso Royale (2 non-students)
 * 13 at Barrique's (4 non-students)
 * 28 at West Towne Mall (16 non-students)
 * 74% of students owned smart phones
 * 31% of non-students owned smart phones
 * Smart phone users six times more likely to use their mobile device to surf the internet (and often do it daily)
 * Students with smart phones twice as likely to make micro-transactions than non-students
 * Texting was the most used function (smart phone or not)
 * 96% of those who owned smart phones said they would purchase another smart phone in the future
 * Prediction: students will make more micro-transactions on average
 * Result: students twice as likely to make purchases on phone
 * Prediction: those with smart phones will likely purchase them again
 * Result: 96% of smart phone users reported they will purchase again
 * 62% of those without smartphones said they would purchase a smart phone in the future
 * Prediction: due to both data plans and better browsers, I believe they will.
 * Result: modern browser smartphones (iPhone, Droid, Pre, etc.) typically used the web daily or several times a day, whereas those who reported having an “other smartphone” were more likely to report using the web less frequently (several times a month was the common response)